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About Santa Barbara
Welcome to the American Riviera...Where Life Itself is a Fine Art
Lush, sun-drenched, relaxed and nestled seductively between Los Angeles and San Francisco, Santa Barbara is one of America's best-kept secrets. From State Street and the Santa Ynez Mountains to the Channel Islands and the wine country, Santa Barbara basks in sunshine, natural bounty, creativity, cultural sophistication and an appreciation for taking life at your own pace.
The six-lane coastal freeway that races past oil wells and offshore drilling platforms slows to a leisurely pace a hundred miles north of Los Angeles at Santa Barbara. Beautifully sited on gently sloping hills above the Pacific, the town's ubiquitous red-tiled roofs and white stucco walls of its low-rise buildings form a backdrop to some fine Spanish Revival architecture, while the golden beaches are wide and clean, lined by palm trees along a curving bay. Although a large portion of downtown has been replaced by a vast, upscale shopping mall, Santa Barbara has managed to retain its quaintly upscale yet relaxed character.
The mission-era feel of Santa Barbara is no accident. Following a devastating earthquake in 1925, the entire town was rebuilt in the image of an apocryphal Spanish Colonial past, with numerous arcades linking shops, cafés and restaurants, and a pedestrian-friendly layout that serves visitors well - a far cry from LA's all-consuming auto-worship. State Street , the main drag, is home to an appealing assortment of diners, bookshops, coffee bars and nightclubs. The few remaining genuine mission structures are preserved as El Presidio de Santa Barbara. At its center, the 200-year-old barracks, El Cuartel , stands two blocks off State Street on Perdido Street; the second-oldest building in California, it now houses historical exhibits and a scale model of the small Spanish colony.
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